24/7 Hip Hop Channel to Launch on Late Partner Shakir Stewart's Birthday

Shakir Stewart legacy lives on through through the launch of his Hip Hop Music Channel. The network will launch on the late music icon's birthday April 12, 2009. The Hip Hop Music Channel is 24/7 hip hop music television.

The Hip Hop Music Channel, Inc. will launch April 12, 2009. The day is special and marks the birthday of the late entertainment icon Shakir Stewart. The Hip Hop Music Channel is the brainchild of Shakir, childhood friend Shawn Granberry and famed movie producer Robert Watts III. The Hip Hop Music Channel is joint venture with the Imverse Asia, Inc. According to the parameters of the agreement, IA will have complete discretion with respect to the global distribution of all HHMC content and are entitled to a share of any revenue generated as a result of IA involvement. By utilizing their longtime relationships with broadcasting companies around the world through the teleport division, Imverse Asia, Inc. will instantly convert content to capital through both traditional and alternative distribution channels.

The Hip Hop Music Channel, Inc. is the first ever cable television network geared specifically toward the dynamic lifestyle and culture that defines hip-hop. By the end of 2009, HHMC will reach millions of homes worldwide via cable, satellite and internet, which gives this deal with IA that much more impact. Not only will HHMC now have a massive cross-section of their ideal demographic to introduce hip hop artists, products and alternative content distribution to a massive global audience, but they will also be able to capitalize on the staggering advertising possibilities that come with that level of market penetration in the emerging Asian market.

HHMC CEO Shawn Granberry commented, "The Hip Hop Music Channel is focused on becoming the number one distributor and marketer of hip hop culture in the world. Our focus on the emerging Asian market will introduce new and old hip hop artist to emerging markets around the world. There hundreds of millions of hip hop fans worldwide and we are positioned to deliver top tier hip hop culture to those fans. Our joint venture with Imverse Asia is truly a wonderful thing for hip hop fans worldwide. I am honored to complete the dreams Shakir and I had as children in East Oakland."

IA CEO Alan Crutchfield added, "The emerging Asian market represents a market opportunity that is 45 times that of the US with China alone having 320 million people in the 16 to 34 demographic. Hip hop is the number one growing music genre in the world and has a huge fan base through-out the world. Our joint venture represents the future of entertainment distribution in emerging markets around the world."

About Imverse Asia, Inc.

Based in a focus on the Asian country markets that it reaches via the combination of six satellites, IA is intent on using its ability to reach from one broadcast facility a market dimension that is 45 times the size of the U.S. market in terms of population, to produce the basis for pioneering and operating new forms of entertainment and news content patronage.

About Imverse Asia, Inc.

IA has achieved the development of a multipurpose broadcasting services infrastructure that from one location is reaching 80% of the Asian continent, Australia and New Zealand, and 70% of North and South America.

IA has developed this massively consolidated geographic reach infrastructure based in a strategic plan to leverage its relationship to cell packet delivery, wireless device networks, personal media players, Internet content serving, Internet television and on demand playback equipment, to demonstrate ground breaking systems and services for popularizing, distributing and selling entertainment news content.

As the "networking for human communities" company, IA is also focused on cultivating and hosting the distributed communities associated with the consumption of this content in ways that break new ground for efficiently achieving and sustaining market share.

About The Hip Hop Music Channel, Inc.

The Hip Hop Music Channel, Inc. is the world's first and only truly interactive music television channel focusing on hip hop on the worldwide web and broadcast model where viewers from around the world influence the program line-up. It is the only channel where viewers run the show, and is brought to you by the pioneers of interactive music television who have launched the careers of hundreds of well known artists today. The Hip Hop Music Channel web portal will also feature a internet radio broadcast featuring the world's top Hip Hop DJs.

The Hip Hop Music Channel, Inc. is 100% music - 24/7 (HHMC) has up to 40,000 music videos available to choose from. You choose the music line-up by going to the Video List - By Artist in Hip Hop Star Live and choosing up to 5 music videos per day. These music videos play out in the order that the requests are received. Millions of viewers will be interacting with (HHMC) creating the future of Hip Hop. The web portal for The Hip Hop Music Channel, Inc. (www.hhmctv.com) will feature web broadcast and also serve as a distribution center for all that is hip hop through affiliate programs. Viewer's will be able to buy items they see in the music videos with just one click. HHMC will broadcast 24/7 on the worldwide web and traditional broadcast in The Philippines, Japan, China, Korea, Taiwan, Vietnam, Thailand, Malaysia, India, Cambodia, Laos, Australia and Nigeria.

Forward-Looking Statements This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Transformer Entertainment, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.